Case Study
MOCHA Property Management
Brand, website, and operations for a property management company launching in Liverpool.
Starting from scratch in a crowded market
MOCHA Property Management launched into Liverpool's letting agent market. The founder knew firsthand how poor most agents are, and wanted to build something better.
But everything needed building from zero: a brand that didn't look like every other navy-and-grey letting agent, a website that actually brought in landlords, and processes that wouldn't fall apart as the portfolio grew.
Everything built together, not bolted on
Brand, website, and operations were built as one piece of work. The brand informed the website. The website fed the operations. Nothing was done in isolation.
Not another navy logo
Liverpool's letting market is full of dark navy logos and stock photography. MOCHA needed to look different without trying too hard.
We built the brand around plum purple and teal. No competitor was using either. It's warm, it's recognisable, and it reflects how MOCHA actually operates: personal, not corporate.
A website that brings in landlords
Not a brochure. Every page has a job. The homepage leads to a valuation booking. Service pages answer the questions landlords actually ask. The blog builds trust over time.
Built on WordPress with GeneratePress, so MOCHA can update content themselves without calling a developer.
Operations that don't fall over at 50 properties
Property management is operations. If the processes are messy, everything else suffers. We built workflows for tenant onboarding, maintenance requests, landlord reporting, and compliance.
The goal: manage 50 properties with the same team that manages 10. Documented processes, automated notifications, and dashboards that show what needs attention today.
What we delivered
Brand Identity
Logo, colour system, typography, brand guidelines document, and application templates.
Website
WordPress site with GeneratePress, contact forms, blog, property listings structure, and SEO foundations.
Operational Systems
Tenant onboarding workflows, maintenance tracking, landlord reporting, and compliance checklists.
Business Documentation
Process maps, SOP documents, and training materials for team onboarding.
Similar challenge?
If you're building something and need the brand, site, and operations done properly from the start, get in touch.
Start a conversation